How Solarspeicher24’s Conversion Rate Jumped by 6%

Solarspeicher24 is a German sustainable energy brand that provides a vast array of products and services.

The company offers premium energy storage systems and inverters created to efficiently store and convert solar energy into usable electricity, as well as wall boxes for efficient electric vehicle charging, balcony power plants for compact and versatile solar power solutions, and more.

Making search remarkable

Search & discovery are powerful, profitable e-commerce tools that more retailers should prioritize and optimize to fully capitalize on their benefits.

To meet Solarspeicher24’s specific requirements—such as base price, energy efficiency class, variant articles, zero-tax articles, and price hiding—Luigi’s Box customized the solutions implemented.

Solution

With Luigi’s Box Analytics, Solarspeicher24 has the necessary insights to understand customer behavior and desires, address gaps in its offerings, and improve demand forecasting.

Solution

Luigi’s Box Recommender solves this challenge by suggesting popular products, similar items, discounts, complementary products, recently-viewed items, and more, based on a user’s past searches, items added to cart, and purchases.

Solution

AI-powered Search helps improve search result relevance through a variety of different features, including Pin to Position and Boosted Items.

Pin to Position helps solve this challenge by enabling retailers to customize a product’s position within the search results (e.g., the top result).

With Boosted Items, retailers can prioritize specific products, categories, and brands in their product catalog. This helps these items get noticed sooner by promoting them higher in search results.

Solution

Thanks to the advanced ranking features of Luigi’s Box Search, Solarspeicher24 can enhance the relevance of products shown in search results.

The ranking features work by prioritizing products based on their availability and relevance to the query. When products have the same availability and relevance, they are further sorted using additional signals, and the weights of these signals can be adjusted to influence the ranking.

The order of products is determined by a score, which is the sum of all signal values multiplied by their weights. This scoring method only affects the ranking of products with the same availability and relevance.

Each signal comes with guidance that explains its purpose, its impact on product ranking, and the business metrics it influences. Typically, these signals affect conversion rate, average order value (AOV), and margin. The aim is to optimize signal settings to positively impact these metrics.

Autocomplete also helps improve product relevance by speeding up the search process with a smart search-as-you-type function. This means results appear instantly, without needing to finish typing the entire query, allowing customers to quickly see if they’re on the right track with their search.

Results

With the help of Luigi’s Box, Solarspeicher24 can better analyze search terms, understand demand, and offer personalized product recommendations. It can also customize which items are the top-listed search result and has more relevant search results overall.